Reach the Indian Farmer

Introduction

Farmers and soldiers are the lifelines of our great country India. It is the duty of every Indian to take care of them and do our bit for them. Digital transformations of the rural sector cannot take place only with the government's efforts.Every citizen has to contribute towards these efforts. Today IOT sensors are being distributed in the soil along with the seeds in order to study the soil conditions and most of the farmers in the country do not know about how to leverage latest technology.The society must think about how to increase the productivity and profitability of the farmers.The small farmer must have a way to sell the crops he grows to various types of customers instead of depending only on the middlemen who may not pay him the right price.Also electric vehicles and charging points must be encouraged in every taluk. Engineering college students must be encouraged to research in new forms of energy generation such as wind and solar energy in order to come up with new electric equipments and vehicles that can make the work of our farmers easier.Farmers can also build their own network of people through this portal and may take up gardening related jobs in houses especially in big towns and cities. There is a lot of demand for good and efficient gardeners in our country.

About FarmerReach.com

Farmer's Reach has been created to cater to all farming needs on a global scale. The Indian farmer can buy his requirements as well as sell his products and services The whole world can reach out to the Indian farmer. Whenever his products are not getting sold locally, he can get customers here from anywhere in the world. A farmer can register and sell his products directly to customers without intervention of middlemen in a short duration of time. This portal empowers the farmer to have a control of the entire supply chain and manage his revenues and profits very effectively, whilst providing the customer with best price. It is important for the sellers to realise that the consumers are interested primarily in product availability at low prices.The farmer can now concentrate more on how to deliver his products fresh as well as design the packaging of the product.The farmer can now think about branding and marketing of his product leveraging the portal. The portal will also aim to get cost-effective logistics to be provided for the farmers in the long run.

Other Services And Products

Geologist and bore-well companies, farming equipment manufacturers, manure, seed sellers, logistics providers, etc., can register and sell their services and products directly here. Farming lands can also be sold and bought here. Dairy products such as milk, ghee, butter, etc., can be sold leveraging the portal. Eggless products can also be sold here. We do not allow selling or buying of eggs, animals and birds.

Quality Assurance

The portal only links the buyers and sellers and does not have the facility to conduct quality checks on the products and services sold. However, we take feedback from the buyers and send it to the sellers. Also the customers can post review comments that would be seen by all the registered buyers in the sellers' page.This motivates the sellers to provide world class services and products.

The most happy, satisfied loyal customers turn into brand ambassadors of the farmers.

farmerreach.com - Farmers' Customer Relationship Management(CRM) tool

This portal is a Customer Relationship Management(CRM) tool for the Indian farmer. In India, approximately, there are 12000 retail outlets per 10 lakh people or 0.15 million (1 million = 10 lakh) retail outlets. It would now be easier for the farmers to classify their markets instead of depending on the brokers and middlemen who don't pay more than the cost spent by the farmer.

With a large number of buyers registered to buy, the farmers must now be enlightened about how to classify the markets they must target. The farmers now can focus on the markets for various products based on,
Product quantity vs Growth,
Product quantity vs Profitability,
Product potential vs Cost to serve.
Avoid markets where there is low growth and small size. Let there be selective focus on markets where products are bought in large quantity and have low growth and on markets where products are bought in smaller quantity, but having high growth. There must be extensive focus on markets where there is high growth and larger quantity of products are bought. The farmers come to know where actually are their markets.

In the next stage of the product, the portal leverages data analytics to provide information such as the farmer's target customer, the customers' shopping habits for farmer's product and their competition at the retail outlet. We find the distribution footprint of the farms leveraging retail census and benchmarking using the data in our portal. Leveraging all this the farmers come to know their retailers who dominate, who sustain business, with whom they must build their business and those retailers that the farmers must avoid based on % of target group and % product quantity.The farmers can completely avoid middlemen. Therefore can decide their margins and inventory management and have a higher Return on Investment(ROI). The farmers must calculate their gross margin for their stock keeping unit as follows,

Gross ROI = Net Margin % x 365/ Sales Cycle , where sales cycle is in number of days.

You can come to know about how each product is distributed in outlets where many of your products are stocked. Also we can let you know about how much of these products are sold to buyers registered in the portal leveraging data analytics. The farmer can access retailers, households and hotels anywhere in the world in addition to the local middlemen and village retailers. The farmer can therefore maintain data regarding the customers and sales and plan logistics he leverages to transport the goods.The farmers can now calculate the value of their customer base applying the Pareto principle, ie., 80% of the sales come from 20% of the customers. The time has now come for information technology to completely replace the channel of distributors and warehouses. The agriculture supply chain now becomes farmer -> logistics -> retailers/endusers.

Transaction fees for Sellers.

Important : If online sales are done through the portal, the seller is charged about 0.05% of sale value per transaction. The seller is not charged for offline sales. We do not charge the buyers.

Next Stage of farmerreach.com

IOT manufacturers must provide sensors to monitor sacks of farm products from the farm until it reaches the end-user. The farmers must learn how to leverage IOT devices and collect data of their farm lands. In the next stage of this portal, farmers would be able to feed in the data obtained from IOT sensors and obtain data visualisations and get farming rules to be implemented in farming in order to increase their productivity and profitability leveraging data analytics. This feature would be available to the farmers by October 2018. The payment gateway services for each seller would be provided in future.